EAT SMART is revolutionising corporate dining - the canteen of the future. Smart and economical employee catering solution that can be adapted to the needs of any company. EAT SMART combines modern technology and quality, fresh food. One app, one fridge and outlet. You don't need more. Then you just need to choose your favorite dish, heat it up and it can be served.
After months of development, EAT SMART got to a state where it was possible to start planning the launch of the product. It was necessary to get all the internal teams on board, focus them on the launch and define a plan of action. All this in an extremely short amount of time.
A set of 4 intensive workshops aimed at creating a go-to market strategy through effective alignment of all internal teams involved in the project - from logistics and production to R&D, client service to sales and marketing.
Onboarding of all teams to the project
Awareness of the main priorities and activities
Creating a shared go-to-market strategy
The entire project began less than 4 months before EAT SMART's planned entry into the market. Until then, the project was intensively devoted mainly to the R&D department, which dealt with technology and related aspects. Therefore, it was crucial to get key people from marketing, trade, logistics, production and customer service on the ship as quickly as possible, to get to know the status of the project, to unite in the objectives and the overall strategy.
Therefore, we decided to implementation of 4 follow-up workshops, which gradually focused on the following areas:
Gradually, with the participation of all relevant stakeholders, we put together all the basic building blocks, without which it would not be possible to enter the market efficiently, in a controlled and successful way with the product. The key outputs that emerged during the 8 weeks were:
The result of the joint intensive work was that All stakeholders have a common understanding about this:
Everything necessary for a coordinated and successful launch of the service to the market, which took place in spring 2025.
Workshops with Sherpas started happening the moment we already knew we would soon be ready-to-market. We needed to show all the team members where we were and where we wanted to go. Such calm strength of Luboš helped bring the whole team together and realize the great whole compared to the needs of the individual. We are very happy that we were able to work together.
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